Meta’s Muse AI had humans secretly taking phone calls for users — when is an “AI agent” still a person on the line?
Meta’s new personal AI agent Muse can place phone calls on your behalf — booking, shopping, chasing a reservation. According to internal posts seen by Reuters (reported 23 Sep 2026), the company also tested a “human concierge”: contractors quietly handling some of those calls instead of the model. Muse has topped US app charts since launch. Meta marketed it as an autonomous agent, then rolled the human-assisted calling test without clear disclosure to the people on the other end of the line. After employee pushback, a Meta VP said the company had “rolled back this feature” for now and framed the test as feedback-gathering for safety and privacy protections. That still leaves the product question wide open. If an AI brand can put a human on your call without saying so, how much of “agentic AI” is just outsourcing with a chatbot face? Where’s your line — is a disclosed human backup fine, or should every call that isn’t pure software be labeled up front?





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